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DROPS BUILT FOR FOUNDERS, NOT FOLLOWERS.
Exclusive playbooks, audits, and systems for startups and small brands who don’t want to blend in. Think sneaker drops, but for your business.
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LATEST DROPS
The Pink Book: Vol 1 – Navigating the Next Wave of Consumer Brands. A Co-Foundry DTC strategic outlook and playbook for founders with insights on market trends, investor expectations, category growth, retention frameworks, and tactical playbooks for 2025.
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The DTC Kill List 2025 by Co-Foundry. One-slide list of what’s dead in direct-to-consumer: pastel design clones, buzzword copy like ‘we fixed X,’ Canva-template websites, flat product renders, weak UGC, fake communities, lazy subscription models, and Meta-only growth plans.
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The DTC Investor Red Flags 2025 cheat sheet by Co-Foundry. One-slide list of the top 10 mistakes that make VCs instantly pass on DTC startups: unclear CAC:LTV math, weak retention, generic brand positioning, subscription abuse, overreliance on paid acquisition, no moat, no cultural signal, founder clichés, poor GTM clarity.
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